
The Blyde Trench
by Khaite
Product Variations
Trend Summary
A sophisticated take on The Statement Trench, its sharp tailoring and luxurious fabric make it a coveted contemporary classic.
Key Features
- Sharp tailoring
- Luxurious fabric
- Modern trench design
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by offering a more practical and robust interpretation of the luxury trend. The wool-blend fabric provides better performance and durability for everyday wear compared to more delicate luxury textiles. While it keeps most of the statement design details, they are executed in a way that is stylish yet functional, avoiding the most extreme proportions to appeal to a broader mid-tier market. The concealed button placket offers a clean, modern alternative to the open front, providing more versatility and protection from the elements.
Success Replication
This specification replicates the success of the reference by balancing high-fashion design elements with quality, durable materials. It retains the key architectural features that make the original a statement piece: the dramatic long length, the exaggerated lapels, and the classic storm flap and epaulettes. The use of a wool-blend fabric provides a premium hand-feel and warmth, while the belted waist ensures the flattering silhouette that is core to the original's appeal.
