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For beauty founders and brand teams

Beauty Trends And Sourcing: Turn Trending Products Into Real SKUs

The brands that win spot beauty trending products early and turn them into real, shippable SKUs fast. Trends change quickly. Your sourcing process has to keep up.

Explore Trends

*Use trends insights to find trending products, then turn them into manufacturable SKUs.

Trend Radar
🔥Lip oil
🔥SPF stick
Scalp serum
Hydrating toner
🔥Pimple patches
🔥Skin barrier
Peptide serum
🔥Glow drops

Why Trending Beauty Products Are A Growth Lever, Not A Fad

The brands that grow fastest catch waves in trending products. Your marketing spend works harder when you promote products that already have demand.

New traffic

Beauty trending products like lip oils, pimple patches, and SPF sticks drive search and social traffic.

Faster purchase

When you align with products already trending, customers arrive pre-sold by creators and friends.

Portfolio refresh

Layer in trending makeup and skincare 'drops' without rebuilding your whole brand.

Which Beauty Brands Benefit Most From Fast Trend Sourcing

Trend-driven sourcing is especially powerful for models that depend on speed and experimentation.

Fast moving businesses

High SKU count, rapid drops, and constant testing. Need fast reads on trending products.

DTC and social-first brands

TikTok, Instagram-native brands benefit from reacting quickly to trending products.

Brand aggregators

Plug trendy beauty products into existing audiences to boost basket size and AOV.

Retailers and marketplaces

Need a steady stream of products that are trending now, not last year's best sellers.

If your growth depends on speed and testing, trend-informed sourcing is part of the playbook.

How To Use Sourcy Trends To Spot Beauty Trending Products

Your trends tool should feel like a radar for what to make next.

1

Search for beauty categories

  • Search terms like 'lip oil', 'pimple patch', 'body SPF', 'hair growth serum'
  • The tool surfaces products trending on social and search
2

Filter and prioritise

  • Filter by region (Southeast Asia, US, Europe)
  • Filter by product type (clean beauty, K-beauty, body care)
3

Shortlist 3-5 opportunities

  • Match your brand positioning and price band
  • Consider operational complexity
  • These become your sourcing candidates

From "Trending" To "In Stock" Using Sourcy

Once you've found trending products, the next step is to turn them into real SKUs.

Turn trend into brief

Capture product type, visuals, and key angles into a sourcing brief

Manufacturer matching

Sourcy matches you with suitable cosmetic manufacturers and packaging suppliers

Sampling and go live

Samples, QC, and production coordination so trend-driven drops launch on time

Examples Of Trendy Beauty Products You Can Source

Keep a focused list of trends that fit your brand and production setup, then move decisively.

SPF sticks and hybrid sunscreens

SPF sticks and hybrid sunscreens

Great for summer seasons and 'reapply on the go' use cases

Lip oils and gloss balms

Lip oils and gloss balms

Classic trendy products that cycle back often

Skin barrier and repair

Skin barrier and repair

Barrier creams, recovery serums, overnight masks

Acne and blemish care

Acne and blemish care

Highly shareable, easy to explain, great in bundles

When You Should Ignore A Trend

Not every trend is right for every brand. Knowing when to skip protects your margin and focus.

Better to skip

  • Clashes with brand positioning or ethics
  • Requires complexity you can't support yet
  • MOQs are too high for demand
  • Safety or regulatory layers blow up budget
  • Already committed to other launches

Good trend fit

  • Aligns with your brand positioning
  • Fits your price band
  • MOQs match realistic demand
  • Team can support the complexity
  • Regulatory and safety needs are manageable

Trends should guide decisions, not control them. The best products for your brand fit your strategy and customers.

FAQ: Beauty Trends And Sourcing

Want To Turn Beauty Trends Into Real Products Faster?

Spot beauty trending products earlier and launch them before the wave passes. Use trends to identify opportunities, then submit a sourcing brief.

*It's Free. No credit card required.

    Beauty Trends And Sourcing: Turn Trending Products Into Real SKUs | Sourcy