The Stella Coat
by Apparis
Product Variations
Trend Summary
A bold and colorful faux fur coat that perfectly captures the fun and glamour of the Faux Fur Fantasy trend.
Key Features
- Bold color options
- Plush faux fur
- PETA-certified vegan
Featured In
Product Specifications
Differentiation Strategy
The primary point of differentiation is the inclusion of a self-fabric belt, which creates a flattering, structured silhouette and aligns with a major outerwear trend.
The knee-length cut offers more coverage and a slightly more elegant, elongated profile compared to the reference product's mid-length.
Uses high-quality snap closures, which are a secure and modern alternative to the hook-and-eye closures.
The use of a modacrylic blend in the faux fur can offer a different texture and a superior feel, helping to justify a similar price point while being distinct.
Success Replication
Maintains the use of a high-quality, dense, and soft faux fur to replicate the luxurious hand-feel of the reference product.
Keeps the sophisticated design elements like notched lapels and a concealed closure, ensuring a premium look.
Continues the sustainability story by using a 100% recycled lining, which is a key value for the contemporary customer.
Offers a similar color range of elevated neutrals and a seasonal fashion color.