Super-Plush Robe

by Brooklinen

premium

Trend Summary

A bestseller that perfectly captures 'The Plush & Cozy Sanctuary' trend, this robe is designed for maximum warmth and softness, appealing to consumers seeking ultimate comfort.

Key Features

100% Turkish Cotton
Extra thick for warmth
Wide sleeve adjustable cuffs

Featured In

Vogue

Who What Wear

The Cut

Product Specifications

Material

85% Supima Cotton, 15% Cashmere blend

Yarn Type

Extra-long-staple yarn

Fabric Weight

400-450 GSM

Certification

GOTS (Global Organic Textile Standard) certified.

Collar

Tailored shawl collar with satin piping

Sleeves

Full-length sleeves with elegant cuffs

Pockets

Deep, fleece-lined side pockets

Waist

Generous tie waist with an additional inner tie

Fit

Gender-specific sizing for a more tailored fit

Absorbency

Very absorbent due to the high-quality cotton

Feel

Exceptionally soft, warm, and luxurious.

Drying Speed

Standard drying time for a heavy robe

Durability

High durability due to premium fibers

Country of Origin

Portugal or Italy

Care Instructions

Machine wash delicate or hand wash, lay flat to dry

Differentiation Strategy

This robe elevates the luxury aspect by incorporating cashmere into the blend, offering unparalleled softness and warmth. It uses Supima cotton, known for its exceptional quality and durability, as a step up from Turkish cotton. The design is more refined with details like satin piping, fleece-lined pockets, and gender-specific sizing for a better fit. The GOTS certification appeals to the premium consumer's desire for products that are not only luxurious but also ethically and sustainably made.

Success Replication

This premium specification builds on the Brooklinen robe's success by emphasizing an indulgent, spa-inspired experience. It retains the plush, thick feel by using a high GSM fabric and focuses on superior softness and comfort. The use of long-staple cotton as a base ensures high absorbency and durability, key functional aspects of the reference product.