Lazio Suit
by Suit Supply
Product Variations
Trend Summary
A prime example of the statement color suit trend, offered in a variety of bold hues with a modern, slim fit.
Key Features
- Tailored slim fit
- Available in bold, statement colors
- Notched lapel
Featured In
Product Specifications
Differentiation Strategy
To achieve a value-oriented price point, this suit utilizes a fused construction and a wool/polyester blend fabric, which are more cost-effective than the half-canvas and pure wool of the Lazio. The sourcing of materials is global rather than from a specific high-end Italian mill. Design details are simplified, such as non-functional sleeve buttons and a single vent, which reduce manufacturing complexity and cost. The fit is a "modern fit," offering a more relaxed feel than the Lazio's slim, tailored profile, catering to customers who prioritize comfort and a less constricting garment.
Success Replication
This suit retains the versatile and modern aesthetic of the Lazio suit, making it suitable for a wide range of occasions from business to casual events. It mirrors the popular single-breasted, two-button closure and notch lapel design, which are staples in contemporary menswear. The core color palette of navy, charcoal, and black ensures broad market appeal, similar to the Lazio's foundational colors. The modern fit provides a stylish silhouette that is more accommodating than a slim fit, appealing to a wider range of body types.